Viewbook Transformations

Teaser announcing the Viewbook Transformations initiative.

For this teaser I created a moving typeface using the Pepper's ghost technique. A series of glass plates reflect lines from a screen. As these plates rotate, the lines transform into a letter. The letters are captured in-camera.

Viewbook is a tool with which photographers build their portfolio websites. The Transformations initiative 'explores changes and supports photography in a digitally connected world'.

Making of